Understanding Zohran Mamdani's Style Choice: What His Suit Reveals Regarding Modern Manhood and a Changing Culture.
Growing up in the British capital during the 2000s, I was constantly surrounded by suits. They adorned businessmen rushing through the Square Mile. You could spot them on fathers in Hyde Park, kicking footballs in the golden light. Even school, a cheap grey suit was our mandatory uniform. Historically, the suit has served as a uniform of seriousness, projecting authority and professionalism—qualities I was told to aspire to to become a "man". However, before lately, my generation seemed to wear them less and less, and they had largely disappeared from my consciousness.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony wearing a sober black overcoat, crisp white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captivated the public's imagination like no other recent contender for city hall. But whether he was celebrating in a music venue or attending a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Relaxed in fit, modern with unstructured lines, yet traditional, his is a typically middle-class millennial suit—that is, as common as it can be for a cohort that seldom bothers to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "Its decline has been a gradual fade since the end of the second world war," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest locations: marriages, funerals, and sometimes, court appearances," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a custom that has long retreated from daily life." Many politicians "don this attire to say: 'I am a politician, you can trust me. You should support me. I have legitimacy.'" But while the suit has historically conveyed this, today it performs authority in the attempt of gaining public trust. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it performs masculinity, authority and even proximity to power.
This analysis resonated deeply. On the infrequent times I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Tokyo department store a few years ago. When I first picked it up, it made me feel sophisticated and expensive, but its tailored fit now feels passé. I suspect this feeling will be only too familiar for numerous people in the diaspora whose families originate in other places, especially developing countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a particular cut can therefore characterize an era—and feel quickly outdated. Consider the present: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something likely to be out of fashion within five years. But the appeal, at least in some quarters, endures: in the past year, department stores report tailoring sales increasing more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a Dutch label that retails in a mid-market price bracket. "He is precisely a product of his background," says Guy. "A relatively young person, he's not poor but not exceptionally wealthy." To that end, his moderately-priced suit will appeal to the demographic most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits plausibly align with his stated policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing Suitsupply; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and was raised in that property development world. A power suit fits naturally with that elite, just as attainable brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other national figures and their suspiciously impeccable, tailored sheen. As one British politician learned, the suit doesn't just clothe the politician; it has the potential to characterize them.
Performance of Banality and A Shield
Perhaps the point is what one scholar refers to the "enactment of ordinariness", summoning the suit's historical role as a uniform of political power. Mamdani's specific selection leverages a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him connect with as many voters as possible. However, some think Mamdani would be aware of the suit's historical and imperial legacy: "This attire isn't apolitical; historians have long noted that its contemporary origins lie in military or colonial administration." It is also seen as a form of defensive shield: "I think if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is hardly a new phenomenon. Indeed historical leaders previously wore formal Western attire during their formative years. Currently, certain world leaders have begun swapping their typical military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the struggle between belonging and otherness is apparent."
The suit Mamdani selects is highly significant. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to meet what many American voters look for as a marker of leadership," says one author, while at the same time needing to navigate carefully by "not looking like an establishment figure selling out his non-mainstream roots and values."
But there is an acute awareness of the different rules applied to suit-wearers and what is interpreted from it. "This could stem in part from Mamdani being a millennial, skilled to adopt different personas to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, customs and attire is typical," it is said. "White males can remain unremarked," but when others "attempt to gain the power that suits represent," they must meticulously negotiate the codes associated with them.
In every seam of Mamdani's official image, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in politics, appearance is never neutral.